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Company Culture - A New View on Culture |
A New View on Culture
... if I was asked to describe in one word the factor which distinguishes our top companies and the top managers from the rest, I would offer "excitement".
Lord Marshall, Chairman, British Airways.
(From the Company Culture Cookbook, Kevin M Thomson)
For some companies the products and services they sell are exciting and, for others they're not. But whatever the company does, there is no reason that the people who make up the company, can't be excited doing it! Real competitive advantage in companies can be created when all employees are inspired and empowered to deliver to a clear vision.
Twenty years ago British Airways embarked upon a ground-breaking company culture approach that catapulted it to the top of the customer service and performance stakes. At the core of the strategy was TMI's world renowned culture change programme Putting People First™.
On the cusp of the new Millennium, BA has once again been compelled to further revitalise the organisation through a branded customer service programme Putting People First Again.
Lord Marshall continues:
"The really successful companies of the 21st Century will be those where change is not imposed from the top down, but created from the bottom up."
"With a century of rulebook management behind us, the time must be right for the blandness of traditional administration to be spiced with more creative and more exciting ingredients. If we accept that continuous business change is inevitable in a global economy, then the first important step of management is the removal of the fear of change.
"Why does business need to change through people, rather than in spite of them?
"We are moving from a century of control management to a new era of creativity, ideas, delivery and excitement owned and shared by all. The line between what happens outside work and what occurs within the company is becoming blurred."
"We have to build and sustain great brands for our external customers; and must do the same thing for the internal market, our people."
"Nowadays, if we want effective change we should not simply serve it up on a plate, but offer people intelligent and engaging solutions to create it themselves.
"To create is to own - and ownership produces pride, commitment and excitement."
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